Brands Story

Casamigos is a tequila house founded by George Clooney and Rande Gerber, and Mike Meldman in 2013. It was later purchased by Diageo for up to $1 billion in 2017. The name Casamigos is derived from the Spanish words "casa" and "amigos," house and friends, essentially "house of friends." The brainchild was born in Cabo San Lucas, where Gerber and Clooney were building their vacation homes and sampling tequilas. Essentially living the life of millionaires.

Clooney brought up the idea of crafting their own tequilas, and they eventually commissioned a distillery in Jalisco, Mexico to produce a tequila that "tasted great and didn’t burn going down…" and gave "little hangover" the next day. The duo also wanted people to be able to drink it straight or with ice. After ordering "a thousand bottles per year" while sampling from the distillery over a span of two years, the distillery required them to get a business, eventually turning the private tequila house public.

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance. The purchase equated to Diageo paying almost $500 a bottle.